Cosmetic Surgery Demand Among Men Grows by 25% in Catalonia
The demand for cosmetic surgery among men has increased by 25 percent over the past five years in Catalonia, according to the first study on this medical specialty conducted as part of the 50th anniversary celebration of the Catalan Society of Plastic, Reconstructive, and Aesthetic Surgery (SECPRE).
Although the report confirms that women still undergo cosmetic treatments more frequently than men — with 78% of patients being women and 22% men — the last five years have seen a significant rise in male patients.
The study, based on surveys of more than one hundred specialists across the region, identifies breast augmentation as the most requested procedure, followed by eyelid correction. The third most common intervention is liposuction, followed by breast lifts, breast reductions, and abdominoplasties.
Contrary to the myth that younger individuals (under 25) are increasingly opting for surgery, the study reveals that the average age of Catalans undergoing cosmetic surgery is 38, with more than half of patients aged between 35 and 45.
Moreover, 23% of patients had previously undergone a cosmetic procedure, while nearly 70% of the specialists surveyed indicated that the main factor influencing a patient's decision is a direct recommendation from friends. In fact, 75% of patients arrive at clinics through word of mouth, with price being the second most valued factor.
Carles Liébana, president of SECPRE, criticized the legal vacuum in Spanish and Catalan regulations regarding these types of interventions, and called for clear regulations.
"It is important to understand that these medical procedures are not without risks for patients," Liébana stated, "and they require qualified professionals in accredited centers to advise patients both verbally and in writing, assess their needs, and supervise the entire process before and after the intervention." He also emphasized the rampant professional intrusion affecting the specialty.
