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AGENCIA INBOUND MARKETING AUTOMATION B2B & ECOMMERCE EN MIAMI Y BARCELONA

VENTAJAS DEL INBOUND MARKETING
LOS LEADS PERFECTOS


The objective of this technique is to reach people who are at the beginning of the purchase process of a certain product. That is where these techniques come into action, so that through the appropriate content it can be taken to the purchase process, and get the final transaction executed.

 

This is a technique that is considered much more friendly, and that later will allow the loyalty of the public in a completely optimal way.

If you are looking for the solution to this problem and finally understand how you can reach your potential customers without them closing the door for you as an invader, you have come to the right place. We are in the information age and thanks to the Internet, today we have many ways to promote our businesses online that will help us to be found by our potential customers. But for that you need to stand out, you need to capture the attention of your audience, interact with it and raise the image they have of your brand. That is where Inbound Marketing comes in and that is where our agency can help you achieve that success you are looking for.


Inbound marketing is a methodology that is based on attracting your customers with valuable content. You must be able to create useful and relevant publications in each of the stages of the Buyer Journey, that is, the buyer's journey.

 

With the help of this methodology, your potential customers will end up finding your company through different channels, such as search engines, social networks, the blog or your website. For this reason, it is important that you have a careful image and that you communicate the values ​​of your company through the different platforms.

You should know that inbound is different from traditional marketing because it does not need to convince the consumer. What you are looking for is to capture the attention of potential clients thanks to the creation of content that we can design for you to address the needs and problems of your ideal clients. We will help you identify what your buyer persona wants so that you can attract qualified prospects and build trust and credibility with your customers.


INBOUND MARKETING CONTENT MARKETING AND SEO

We analyze and restructure your website so that it meets all the necessary requirements to be well positioned in search engines. We improve search engine rankings for the most relevant keywords for your business. In this way, we can increase the number of visits to your website.

 

INBOUND MARKETING SOCIAL MEDIA & SOCIAL ADS

We know the power that social networks have to better spread your content, so we will use them to make them more popular and create a loyal community.

We will also take care of collecting all the data from the interaction on social channels and incorporate the information into your company's CRM.

 

GENERATION OF LEADS IN INBOUND MARKETING


We create the content you need to get maximum conversions. We also have landing page creation services and calls to action.

 

QUALIFICATION OF LEADS IN INBOUND MARKETING

Through the strength of lead nurturing and lead scoring, we will boost your company's sales and the business opportunities that may arise. We look for solutions adapted to the type of services and products you want to sell.

TAILOR-MADE STRATEGIC CONSULTING

Our professionals will advise you so that you can run a tailored campaign. We will assist you with regular review meetings and also analytics to see how you are managing the stock. This way we can determine what you need to improve.

Through the application of the inbound marketing methodology, your company will be able to attract and convert potential customers into people who are loyal to your brand. We will help you understand the needs of your target audience in order to implement the most appropriate marketing strategies. We will make it very easy for you.

ACCIONES DE INBOUND MARKETING

BUYER PERSONA

We determine through a personalized study who your buyer persona is to create the perfect content strategy and be able to increase the perfect leads.

CALENDARIO DE CONTENIDO BLOG

We determine the content strategy for each phase of the TOFU MOFU BOFU funnel and organize a monthly calendar with articles and premium downloads. Landing page, forms and we implement the CRM.

CAMPAÑAS SOCIAL ADS & GOOGLE

We create the SEO strategy for content combined with PPC campaigns linked to the funnel to get maximum traffic and conversions + social media strategy in your networks

AUTOMATION + OPTIMIZACIÓN

We are carrying out the automation strategy through a CRM to achieve the maximum number of qualified LEDs, optimizing the results on a monthly basis to achieve the objectives.

SOLICITA PRESUPUESTO

Generating traffic today organically through social networks to our website is really complicated since social network platforms do not give company accounts much reach and therefore the visibility that your business acquires and its publications on networking is overly basic.


To shorten this process and start growing we use strategies that are based on advertisements within the most popular social media platforms such as Instagram, Facebook, etc. with the intention of driving traffic to our website. This is the best way to support our content marketing strategy so that it grows faster. Other actions we carry out are highly effective lead magnet strategies to capture your potential customers. and that they subscribe to your mailing list with the intention of introducing them into a sales funnel through an email marketing strategy.


For those of you who are not familiar with the term lead magnet, by this we mean the bait we use to capture the attention of those potential subscribers. We offer them some type of content that is of great value to them in exchange for their email, telephone, etc. It can be from an ebook to a discount or a masterclass, etc.


We create the content that will help you convert, through Landing Pages, Calls To Action and A/B testing

One of the cornerstones of a successful email marketing strategy is newsletters as they are an ideal way to stay top of mind with your audience as you gently guide them down the sales funnel.


Email marketing campaigns allow you to keep your current and potential customers informed about your brand's news and also offers of your products and services.

We make sure that each newsletter is tailored to your target audience and drives web traffic where you want: website, landing page, social networks, etc. All email campaigns once launched are monitored and analyzed with the aim of improving and obtaining better opening rates, clicks, etc.

Although some think that email marketing is dead, the truth is that it is one of the most effective marketing strategies.


In order to measure the entire strategy, we have to create the funnels-funnels that is another part of an inbound marketing plan. In this way we can better measure each KPI action and how to improve them.

We use the best automation tools to help your company automate most of the processes, thus obtaining better management, much more efficient with which you can save a lot of time and money.


With a complete tool like HubSpot, tasks and strategies can be greatly simplified while the team is more organized and all the data is gathered in one place.

We help our clients to configure the tool to use it in the most efficient way and we create the strategies with which we will carry out all our digital marketing efforts.


THE 4 PHASES OF INBOUND MARKETING

Inbound marketing is a strategy that is planned for the long term. His techniques are friendly and not at all invasive or aggressive. The objective is to attract the consumer to your brand in a natural way and accompany them throughout the process until they reach conversion. Learn about the four phases of the buyer journey.

CAPTACIÓN

The first thing we must achieve is that your site increases the number of visits. We seek the first contact with another person who, at the moment, is a stranger. Her attention is captured through the content we publish on the blog and social networks. In this phase, the quality of the content is essential.

CONVERSIÓN

At this point, we want the visitors that we have attracted to your website to register and leave some interesting data; Usually, your name and email. So we can continue to maintain contact and send them the most appropriate content

VENTA

The third phase is to start selling. Now that we have registered leads, it's time to convert them into customers who buy your product or service, always adding value to them and being clear that, with this action, we solve a customer need.

FIDELIZACIÓN

The buyer person is now your client, but we want to achieve more; we want them to be your prescriber, repeat purchases, trust your brand and choose you over any other option on the market and your competition. This is the time to surprise him and give him an extra service so that, in his mind, your brand is the reference. If you earn his trust, he will also become a friend of your brand.

 

This is the job of an inbound marketing agency: work on each of the phases and focus on the final goal, which is your visibility, positioning, sales and success.

LAUNCH PROCESS OF AN INBOUND MARKETING AUTOMATION CAMPAIGN

ETAPA BUYER PERSONA

1) Identify the audience we are targeting and the problem we can solve. Knowing who you are targeting will determine the tactics to be used, the tone of communication and even your own offer. Therefore, the first step should always be a thorough investigation that clarifies who your buyer persona is and what they need from you.

ETAPA SMART

2) Set clear and measurable objectives. Once you are clear about what your customer is looking for and how you can help them find it, the next step is to define the objectives of your inbound marketing campaign. Without them, it is impossible to measure the results and know if the investment in the campaign has been worth it. The objectives of an inbound campaign must be aligned with the general goals of the company and involve both the marketing and sales departments.

ATRACCIÓN

3) Create an offer and a call to action.Normally, inbound marketing campaigns are structured around the capture of leads: the user leaves us their data in exchange for valuable content. Therefore, we must be clear about what we are going to offer and how we are going to encourage the user to join. The content offered to the user in exchange for their data is known as a "lead magnet".


LANDING PAGE

How are you going to get the offer to potential customers? Very simple: through a landing page. The landing page is a specific page of your website specially designed to encourage users to perform a certain action (normally, leave us their data in exchange for valuable content).

CALENDARIO EDITORIAL

Quality content is the base of the inbound marketing pyramid, the "bait" we use to attract users to our website. For it to work, we must follow a series of premises: The content must provide real value to users, based on the needs that we have previously defined. The content adapted to SEO must link naturally to the landing page and offers, to thus contributing to the generation of leads.

ESTRATEGIA LEAD NURTURING

Lead nurturing is the process through which a user who has left us their data ends up becoming a customer. To do this, we will send you a series of messages (usually via email) that will guide you little by little on the path to conversion. Normally, lead nurturing should be executed through automated flows, that is, we will configure a tool of email marketing so that each registered user receives a series of emails periodically. Thanks to marketing automation tools, we can reach a very high degree of personalization.


ETAPA DE OBSERVACIÓN

7) Measure results and create reports_The last step is perhaps the most important, since it helps us to know if the plan we have created is working or if we should change course. And the only way to achieve this is to measure the results. The results monitoring should include all the metrics that are connected with the objectives that you have previously defined.



HUBSPOT

HubSpot is a cloud-based CRM designed to help align sales and marketing teams, drive sales enablement, drive ROI, and optimize your inbound marketing strategy to generate more qualified leads. Ok, but in English? HubSpot is a software platform designed to help your business market and sell more effectively.
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MAUTIC

Mautic is an Open Source emailing tool developed by a community of developers. The software has all the essential features like lead management, campaign management, contacts and emails and responsive email creation.

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ACTIVE CAMPAIGN

ActiveCampaign offers cloud-based sales and marketing automation software with email marketing, lead scoring, and web analytics features, a CRM platform, and a live chat messaging platform called Conversations

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CONNECTIF ECOMMERCE

Marketing Automation Software Connectif allows you to create hyper-personalized shopping experiences in your eCommerce in a simple and effective way




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Agencia Inbound MARKETING

LLÁMANOS   935 85 11 21

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