The objective of this technique is to reach people who are at the beginning of the purchase process of a certain product. That is where these techniques come into action, so that through the appropriate content it can be taken to the purchase process, and get the final transaction executed.

This is a technique that is considered much more friendly, and that later will allow the loyalty of the public in a completely optimal way.

If you are looking for the solution to this problem and finally understand how you can reach your potential customers without them closing the door for you as an invader, you have come to the right place. We are in the information age and thanks to the Internet, today we have many ways to promote our businesses online that will help us to be found by our potential customers. But for that you need to stand out, you need to capture the attention of your audience, interact with it and raise the image they have of your brand. That is where Inbound Marketing comes in and that is where our agency can help you achieve that success you are looking for.

Inbound marketing is a methodology that is based on attracting your customers with valuable content. You must be able to create useful and relevant publications in each of the stages of the Buyer Journey, that is, the buyer's journey.

With the help of this methodology, your potential customers will end up finding your company through different channels, such as search engines, social networks, the blog or your website. For this reason, it is important that you have a careful image and that you communicate the values ​​of your company through the different platforms.

You should know that inbound is different from traditional marketing because it does not need to convince the consumer. What you are looking for is to capture the attention of potential clients thanks to the creation of content that we can design for you to address the needs and problems of your ideal clients. We will help you identify what your buyer persona wants so that you can attract qualified prospects and build trust and credibility with your customers.

INBOUND MARKETING CONTENT MARKETING AND SEO

We analyze and restructure your website so that it meets all the necessary requirements to be well positioned in search engines. We improve search engine rankings for the most relevant keywords for your business. In this way, we can increase the number of visits to your website.

INBOUND MARKETING SOCIAL MEDIA & SOCIAL ADS

We know the power that social networks have to better spread your content, so we will use them to make them more popular and create a loyal community.

We will also take care of collecting all the data from the interaction on social channels and incorporate the information into your company's CRM.

GENERATION OF LEADS IN INBOUND MARKETING

We create the content you need to get maximum conversions. We also have landing page creation services and calls to action.

QUALIFICATION OF LEADS IN INBOUND MARKETING

Through the strength of lead nurturing and lead scoring, we will boost your company's sales and the business opportunities that may arise. We look for solutions adapted to the type of services and products you want to sell.

TAILOR-MADE STRATEGIC CONSULTING

Our professionals will advise you so that you can run a tailored campaign. We will assist you with regular review meetings and also analytics to see how you are managing the stock. This way we can determine what you need to improve.

Through the application of the inbound marketing methodology, your company will be able to attract and convert potential customers into people who are loyal to your brand. We will help you understand the needs of your target audience in order to implement the most appropriate marketing strategies. We will make it very easy for you.

Generating traffic today organically through social networks to our website is really complicated since social network platforms do not give company accounts much reach and therefore the visibility that your business acquires and its publications on networking is overly basic.

To shorten this process and start growing we use strategies that are based on advertisements within the most popular social media platforms such as Instagram, Facebook, etc. with the intention of driving traffic to our website. This is the best way to support our content marketing strategy so that it grows faster. Other actions we carry out are highly effective lead magnet strategies to capture your potential customers. and that they subscribe to your mailing list with the intention of introducing them into a sales funnel through an email marketing strategy.

For those of you who are not familiar with the term lead magnet, by this we mean the bait we use to capture the attention of those potential subscribers. We offer them some type of content that is of great value to them in exchange for their email, telephone, etc. It can be from an ebook to a discount or a masterclass, etc.

We create the content that will help you convert, through Landing Pages, Calls To Action and A/B testing

One of the cornerstones of a successful email marketing strategy is newsletters as they are an ideal way to stay top of mind with your audience as you gently guide them down the sales funnel.

Email marketing campaigns allow you to keep your current and potential customers informed about your brand's news and also offers of your products and services.

We make sure that each newsletter is tailored to your target audience and drives web traffic where you want: website, landing page, social networks, etc. All email campaigns once launched are monitored and analyzed with the aim of improving and obtaining better opening rates, clicks, etc.

Although some think that email marketing is dead, the truth is that it is one of the most effective marketing strategies.

In order to measure the entire strategy, we have to create the funnels-funnels that is another part of an inbound marketing plan. In this way we can better measure each KPI action and how to improve them.

We use the best automation tools to help your company automate most of the processes, thus obtaining better management, much more efficient with which you can save a lot of time and money.

With a complete tool like HubSpot, tasks and strategies can be greatly simplified while the team is more organized and all the data is gathered in one place.

We help our clients to configure the tool to use it in the most efficient way and we create the strategies with which we will carry out all our digital marketing efforts.