Set up of the Linkedin profile by performing an audit and optimizing the profile.
Social selling is the process of using social networks to
find and interact with business prospects, thus achieving a sale. It is the
modern way of creating and developing meaningful relationships with potential
customers.
Set up of the Linkedin profile by performing an audit and optimizing the profile.
A personalized social media plan is created
Linkedin ads campaigns to get the best leads and conversion funnels.
Engagement is the commitment that your followers or
customers have with your company. Increasing this feeling will help strengthen
your bond and improve results, increasing trust and the reliability of the
project.
You cannot be a specialist in everything, but at a business level you can count on different professionals who are. In addition, it is always better to do it that way than to take care of aspects of your company that you do not know or at least do not master. For this reason, in the following lines we want you to discover why hire an expert agency on LinkedIn.
WHAT IS AN EXPERT AGENCY IN LINKEDIN
An expert LinkedIn agency is specialized in this social network and in designing a marketing plan to use this channel to get clients for your company.
First, all the measures that are going to be implemented in your account will be designed. Then they will start up. Finally, the results that are being achieved will be analyzed.
It is vital to have an agency specialized in LinkedIn, since it is a social network different from others as it is for professionals. For this reason, it cannot be worked in the same way as it is done with others.
In fact, LinkedIn is a great unknown to many. Both for professionals looking for a job and for companies that want to get new clients through this tool. For this reason, we want to emphasize how important it is that you entrust this work to a truly expert team.
One of the advantages of working with LinkedIn is that it has an algorithm that is easier to discover than other social networks. One of its features is that it has bots that not only analyze your posts, but also detect if they are spam. Keep in mind that, if it is, they will not give it visibility
LinkedIn also rewards engagement and that the account has credibility. Be clear that the better the social network considers your publications, the greater visibility it will give your company.
WHY HIRE AN EXPERT AGENCY IN LINKEDIN FOR YOUR BUSINESS?
The main reason for hiring an expert agency on LinkedIn is that, if you want to get the most out of your presence on this social network, you need to do a professional job.
It is essential to design an adequate strategy for this social network, for your company and also for the results you intend to achieve. In addition, you have to create the content that your followers need and that will help them become your customers.
Without forgetting that working well on this social network will lead you to become a benchmark within your sector, something that your clients will also value.
For all the above, if you want to have an expert agency on LinkedIn, get in touch with us. It will be a before and after for your presence in this important social network.
QUALIFIED POTENTIAL CUSTOMERS FOR SALE
Expert segmentation that drives the highest quality leads possible
Our agency offers you a Social Media strategy for LinkedIn that will allow you to achieve all the goals you already know. Perhaps until now you have focused your efforts on other social networks. We don't want you to leave them, but we do want you to get the most out of everything that this social network for professionals offers you.
Our work begins with a complete study of your profile, the results you have achieved so far and your goals. Then it will be necessary to determine which users you want to reach and what strategy will allow you to achieve it.
The next step is to start designing the strategy to be used. Of course, it will be created to measure and totally personalized for your business.
After its launch, we will constantly analyze the results you are achieving. Little by little we will refine the strategy to make it more effective.
Success is within your reach, get in touch with our team and we will help you achieve it with LinkedIn.
More and more professionals are choosing to use LinkedIn for companies to increase their database and increase their profitability. Likewise, it is an excellent opportunity to generate credibility, have a quality network and enrich yourself with the experience of other professionals in the industry.
Next, we will describe some of the advantages of LinkedIn for companies and the different actions that you can carry out in the social network.
LinkedIn Management
When managing the social network, it is key to have a professional who is an expert in content creation, knows about design and is a creative person.
The person in charge must pay attention to the comments left by Internet users and try to make the network grow in terms of followers and engagement. It is about getting the most out of the company page and constantly detecting business opportunities.
More and more brands are using LinkedIn to network and to sell their products. In short, LinkedIn for companies is the specialized profile that will allow you to gain more visibility. It is a way to find talent, share content, publicize new products and services, find partners and investors, improve the positioning of your website, participate in interest groups, and much more. Explore all the possibilities of the social network and connect with your stakeholders.
Next, we will describe some of the advantages of LinkedIn for companies and the different actions that you can carry out in the social network.
Advantages of linkedin for companies
We want to highlight some of its strong points:
1. It is a social network focused on the field of business and taking advantage of it.
2. It allows improving the positioning of brands in a business and specialized environment.
3. It is a way to create direct connections with suppliers and potential customers in your sector.
4. It offers the possibility of searching for talent and recruiting new professionals who fit in with the objectives of your company.
5. Allows the promotion of your brand's products or services in a simple way.
6. Company and sponsored content can be shared to reach potential customers.
In order to enjoy all these advantages, it is essential that they have an optimized professional profile and that you choose a quality photo that fits the measurements of the profile photo. Likewise, it is convenient that you define the activity of your business, strengths and interests. In this way, you will reach the right people and they will be able to get to know you better. Only then can you present your business in an attractive way.
Lead capture actions
It is important that you have a lead capture strategy to increase conversions. You must define a series of processes that are focused on getting contacts with which to nurture your database. In this way, later on, you can communicate with them directly. Here are some key examples.
Once you have made your value proposition clear in your profile, it is time to exploit your company's employee network to reach more people. They play an essential role in giving your company visibility and ensuring that it has a good image. In the case of posting a job offer on LinkedIn, it is essential that employees spread the post in order to find the ideal candidate. And that is called teamwork.
The constancy in the publications is also essential, since if you make a publication per week, your followers will know it and will be attentive to your content. In this way, they can share it among their contacts.
Nor can we forget to highlight the LinkedIn groups, since they can be very powerful means to publicize news or valuable content about your brand. But, above all, it is important that you do not be too spammer because very commercial messages will not have any positive effect on your audience. They must be written in a natural, coherent way and focused on adding value to the person who reads it.
Who should advertise on Linkedin?
LinkedIn is another platform that many companies worry about not fitting in. And it is true that advertising on LinkedIn is not for everyone. As a general rule, B2B companies do well on LinkedIn (we've written a lot about LinkedIn for B2B), as do professional companies made up of career seekers and employed adults.
However, if your company is more professional and has a product or service relevant to working adults, LinkedIn can offer some significant benefits.
The best way to determine if your company is a good fit for LinkedIn advertising is to first look at who the platform attracts: people looking to advance their careers, improve their industry, or take a quick 5-minute break from work without logging in. on Facebook.
Do you think your service or product would fit in with any of these active professional?
ADVERTISING AUDIT
LinkedIn Advertising Audits Request a comprehensive audit of your LinkedIn ad account and let our team of experienced LinkedIn advertising professionals find ways to improve your cost per lead. We conduct in-depth analysis of account structures, spend, target audience, and ad placement to improve ad quality and click-through rates.
LINKEDIN ADVERTISING STRATEGY
LinkedIn advertising strategies Together with your marketing team we create a LinkedIn advertising strategy based on your services and solutions. We implement the necessary process to constantly create new push ads. Launch a truly global paid LinkedIn strategy that fits your business needs and generates more leads for your sales team.
LINKEDIN ADS CAMPAIGNS
You must select your target audience and target the right audience. In addition, it is convenient that you define your monthly and annual budget to invest money in the relevant content.
MANAGEMENT OF LINKEDIN ADS
LinkedIn Ad Management Let our team help you align your PPC strategies across LinkedIn, Facebook and Google Ads. Our teams will work together to ensure you're serving LinkedIn ads at the right time, aligned with your business goals and brand messaging to deliver an integrated lines of defense approach.
LINKEDIN RETARGETING
LinkedIn Retargeting offers your company the opportunity to reconnect with your audience and target former website visitors with targeted advertising. LinkedIn's advertising platform offers different methods your business can use to target potential customers with targeted ads that convert to leads or sales.
REPORTS LINKEDIN ADS
LinkedIn Ad Reports: Data and insights are important for tracking your LinkedIn Advertising campaigns. Track daily spend, conversions, and engagement with interactive dashboards and make decisions that affect your bottom line. Plan the next campaigns based on the data and use the available information to your advantage.
LINKEDIN AUDIENCES
LinkedIn Audience Audits: We analyze your LinkedIn presence, but also LinkedIn audiences and competitors to gather relevant information for your paid campaigns. Our team uncovers the potential audiences and ongoing conversations you need to leverage to create the LinkedIn campaigns that make an impact.
These are paid ads that you can select at the right time.
You choose the budget and the promotion time.
We've already mentioned that LinkedIn text ads don't show
up in the news feed. If you want to change that, sponsored content is what
you're looking for. LinkedIn Sponsored Content works much like Facebook Boosted
or Sponsored Posts. You choose which audience you want that post to be shown
to, and it will show up in their feed with a small sponsored tag under the
title
LinkedIn
You can also opt for LinkedIn premium display advertising
if you need a little more space. These are also good opportunities if your
digital marketing agency has experience with LinkedIn advertising, and knows
exactly what to do to get the best ROI on these ads...
Since Premium Display ads cost a bit more, you'll need to
make sure your targeting is hyper-specific. Premium Display ads will show in
full color (like this one from Northeastern) on either the LinkedIn side
banners or the long horizontal banners at the top and bottom of the LinkedIn
homepage.
LinkedIn
Since Premium Display ads cost a bit more, you'll need to
make sure your targeting is hyper-specific. Premium Display ads will show in
full color (like this one from Northeastern) on either the LinkedIn side
banners or the long horizontal banners at the top and bottom of the LinkedIn
homepage
LinkedIn
These ads look like real emails, giving you a personal
touch when it comes to connecting with your target audience. You just have to
see this one from LinkedIn itself, which reveals the possibilities of
publishing job offers on the platform.
LinkedIn InMail ads have a few drawbacks. Your ad can be
just about anything you want, but LinkedIn places limits on the number of InMail
ads a user can receive: one every 60 days.
This is actually good news because it means that when
your ad is displayed in someone's InMail inbox, they don't get fatigued by
hundreds of InMail ads, and they're more likely to focus on your offer.
LinkedIn
If your company is new to LinkedIn and you're hoping to
grow your organic follower count, you can also invest in Follow Company ads.
Similar to Facebook "like" campaigns, these ads appear in users' news
feeds and encourage a targeted audience to follow your business. This USPS
Business ad shows what it looks like.