AGENCIA LINKEDIN B2B

LEAD GENERATION

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AGENCIA EXPERTA EN LINKEDIN B2B

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AGENCIA LINKEDIN B2B


Agency specialized EXCLUSIVELY in Linkedin with certified experts. We help companies through Linkedin strategies such as Social Selling and B2B Marketing on LinkedIn. We merge technology and personnel to design a digital transformation in a personalized way for your company
LEAD GENERATION  B2B

SOCIAL SELLING LINKEDIN 

Social selling is the process of using social networks to find and interact with business prospects, thus achieving a sale. It is the modern way of creating and developing meaningful relationships with potential customers.

Set up perfil

Set up of the Linkedin profile by performing an audit and optimizing the profile.

Gestión de contenidos

A personalized social media plan is created

Campañas Linkedin ads

Linkedin ads campaigns to get the best leads and conversion funnels.

Campañas Lead GEN 

Linkedin ads Inbound Marketing campaigns by downloading content.
BENEFICIOS DE MARKETING LINKEDIN



MEJORA REPUTACIÓN

A good Marketing strategy on LinkedIn will allow you to improve your online reputation. An agency will also help you to face crisis management if the case happens with our legal expert team.



TRAFICO Y SEO

Social media is one of the best ways to get traffic to your website. People will arrive who have had a first contact with your company and who are more likely to end up becoming your customers



NETWORKING

This well-managed social network will allow you to establish relationships with other professionals or companies, something that can benefit your business exponentially over time, increasing sales.



ACCIONES VIRALES

Going viral with quality content is one of the best things that can happen to you. Having expert professionals in this social network will increase your chances of achieving it through campaigns and content.

VUEVOS TALENTOS

Selling products is not everything for your business, there are also other important issues that will make your company grow. For example, having the right template. LinkedIn is a perfect tool to attract new talent and clients

REMARKETING

Remarketing consists of designing personalized ad campaigns for those who have seen your website before. These types of LinkedIn campaigns are very effective and can rekindle the interest of those who have already had contact with your business. 

ENGAGEMENT

Engagement is the commitment that your followers or customers have with your company. Increasing this feeling will help strengthen your bond and improve results, increasing trust and the reliability of the project.

RESULTADOS

   Engagement is the commitment that your followers or customers have with your company. Increasing this feeling will help reinforce your company's brand and improve the bottom line.

PUBLICIDAD DE LINKEDIN ADS B2B & B2C


AGENCIA EXPERTA EN LINKEDIN

You cannot be a specialist in everything, but at a business level you can count on different professionals who are. In addition, it is always better to do it that way than to take care of aspects of your company that you do not know or at least do not master. For this reason, in the following lines we want you to discover why hire an expert agency on LinkedIn.


WHAT IS AN EXPERT AGENCY IN LINKEDIN

An expert LinkedIn agency is specialized in this social network and in designing a marketing plan to use this channel to get clients for your company.


First, all the measures that are going to be implemented in your account will be designed. Then they will start up. Finally, the results that are being achieved will be analyzed.


It is vital to have an agency specialized in LinkedIn, since it is a social network different from others as it is for professionals. For this reason, it cannot be worked in the same way as it is done with others.


In fact, LinkedIn is a great unknown to many. Both for professionals looking for a job and for companies that want to get new clients through this tool. For this reason, we want to emphasize how important it is that you entrust this work to a truly expert team.


One of the advantages of working with LinkedIn is that it has an algorithm that is easier to discover than other social networks. One of its features is that it has bots that not only analyze your posts, but also detect if they are spam. Keep in mind that, if it is, they will not give it visibility


LinkedIn also rewards engagement and that the account has credibility. Be clear that the better the social network considers your publications, the greater visibility it will give your company.


WHY HIRE AN EXPERT AGENCY IN LINKEDIN FOR YOUR BUSINESS?

The main reason for hiring an expert agency on LinkedIn is that, if you want to get the most out of your presence on this social network, you need to do a professional job.


It is essential to design an adequate strategy for this social network, for your company and also for the results you intend to achieve. In addition, you have to create the content that your followers need and that will help them become your customers.


Without forgetting that working well on this social network will lead you to become a benchmark within your sector, something that your clients will also value.


For all the above, if you want to have an expert agency on LinkedIn, get in touch with us. It will be a before and after for your presence in this important social network.


QUALIFIED POTENTIAL CUSTOMERS FOR SALE


Expert segmentation that drives the highest quality leads possible


Our agency offers you a Social Media strategy for LinkedIn that will allow you to achieve all the goals you already know. Perhaps until now you have focused your efforts on other social networks. We don't want you to leave them, but we do want you to get the most out of everything that this social network for professionals offers you.


Our work begins with a complete study of your profile, the results you have achieved so far and your goals. Then it will be necessary to determine which users you want to reach and what strategy will allow you to achieve it.


The next step is to start designing the strategy to be used. Of course, it will be created to measure and totally personalized for your business.


After its launch, we will constantly analyze the results you are achieving. Little by little we will refine the strategy to make it more effective.


Success is within your reach, get in touch with our team and we will help you achieve it with LinkedIn.


More and more professionals are choosing to use LinkedIn for companies to increase their database and increase their profitability. Likewise, it is an excellent opportunity to generate credibility, have a quality network and enrich yourself with the experience of other professionals in the industry.


Next, we will describe some of the advantages of LinkedIn for companies and the different actions that you can carry out in the social network.

GESTIÓN DE CONTENIDO CHANNEL LINKEDIN

LinkedIn Management

When managing the social network, it is key to have a professional who is an expert in content creation, knows about design and is a creative person.

The person in charge must pay attention to the comments left by Internet users and try to make the network grow in terms of followers and engagement. It is about getting the most out of the company page and constantly detecting business opportunities.

More and more brands are using LinkedIn to network and to sell their products. In short, LinkedIn for companies is the specialized profile that will allow you to gain more visibility. It is a way to find talent, share content, publicize new products and services, find partners and investors, improve the positioning of your website, participate in interest groups, and much more. Explore all the possibilities of the social network and connect with your stakeholders.

Next, we will describe some of the advantages of LinkedIn for companies and the different actions that you can carry out in the social network.

Advantages of linkedin for companies

We want to highlight some of its strong points:


1. It is a social network focused on the field of business and taking advantage of it.

2. It allows improving the positioning of brands in a business and specialized environment.

3. It is a way to create direct connections with suppliers and potential customers in your sector.

4. It offers the possibility of searching for talent and recruiting new professionals who fit in with the objectives of your company.

5. Allows the promotion of your brand's products or services in a simple way.

6. Company and sponsored content can be shared to reach potential customers.

In order to enjoy all these advantages, it is essential that they have an optimized professional profile and that you choose a quality photo that fits the measurements of the profile photo. Likewise, it is convenient that you define the activity of your business, strengths and interests. In this way, you will reach the right people and they will be able to get to know you better. Only then can you present your business in an attractive way.

Lead capture actions

It is important that you have a lead capture strategy to increase conversions. You must define a series of processes that are focused on getting contacts with which to nurture your database. In this way, later on, you can communicate with them directly. Here are some key examples.

Once you have made your value proposition clear in your profile, it is time to exploit your company's employee network to reach more people. They play an essential role in giving your company visibility and ensuring that it has a good image. In the case of posting a job offer on LinkedIn, it is essential that employees spread the post in order to find the ideal candidate. And that is called teamwork.

The constancy in the publications is also essential, since if you make a publication per week, your followers will know it and will be attentive to your content. In this way, they can share it among their contacts.

Nor can we forget to highlight the LinkedIn groups, since they can be very powerful means to publicize news or valuable content about your brand. But, above all, it is important that you do not be too spammer because very commercial messages will not have any positive effect on your audience. They must be written in a natural, coherent way and focused on adding value to the person who reads it.


AGENCIA & PUBLICIDAD DE LINKEDIN ADS

Who should advertise on Linkedin?


LinkedIn is another platform that many companies worry about not fitting in. And it is true that advertising on LinkedIn is not for everyone. As a general rule, B2B companies do well on LinkedIn (we've written a lot about LinkedIn for B2B), as do professional companies made up of career seekers and employed adults.

However, if your company is more professional and has a product or service relevant to working adults, LinkedIn can offer some significant benefits.

The best way to determine if your company is a good fit for LinkedIn advertising is to first look at who the platform attracts: people looking to advance their careers, improve their industry, or take a quick 5-minute break from work without logging in. on Facebook.

Do you think your service or product would fit in with any of these active professional?

ADVERTISING AUDIT

LinkedIn Advertising Audits Request a comprehensive audit of your LinkedIn ad account and let our team of experienced LinkedIn advertising professionals find ways to improve your cost per lead. We conduct in-depth analysis of account structures, spend, target audience, and ad placement to improve ad quality and click-through rates.


LINKEDIN ADVERTISING STRATEGY


LinkedIn advertising strategies Together with your marketing team we create a LinkedIn advertising strategy based on your services and solutions. We implement the necessary process to constantly create new push ads. Launch a truly global paid LinkedIn strategy that fits your business needs and generates more leads for your sales team.

LINKEDIN ADS CAMPAIGNS

You must select your target audience and target the right audience. In addition, it is convenient that you define your monthly and annual budget to invest money in the relevant content.

MANAGEMENT OF LINKEDIN ADS

LinkedIn Ad Management Let our team help you align your PPC strategies across LinkedIn, Facebook and Google Ads. Our teams will work together to ensure you're serving LinkedIn ads at the right time, aligned with your business goals and brand messaging to deliver an integrated lines of defense approach.

LINKEDIN RETARGETING

LinkedIn Retargeting offers your company the opportunity to reconnect with your audience and target former website visitors with targeted advertising. LinkedIn's advertising platform offers different methods your business can use to target potential customers with targeted ads that convert to leads or sales.

REPORTS LINKEDIN ADS

LinkedIn Ad Reports: Data and insights are important for tracking your LinkedIn Advertising campaigns. Track daily spend, conversions, and engagement with interactive dashboards and make decisions that affect your bottom line. Plan the next campaigns based on the data and use the available information to your advantage.

LINKEDIN AUDIENCES

LinkedIn Audience Audits: We analyze your LinkedIn presence, but also LinkedIn audiences and competitors to gather relevant information for your paid campaigns. Our team uncovers the potential audiences and ongoing conversations you need to leverage to create the LinkedIn campaigns that make an impact.

GESTIÓN DE CAMPAÑAS  LINKEDIN ADS

LEADS QUE CONVIERTEN

TIPOS DE CAMPAÑAS LINKEDIN B2B

Las campañas son perfectas para B2B, sectores mas complejos para conseguir leads

LINKEDIN BANNERS

Linkedin banners
You can design your own banner and make everyone notice you. It must be visually and copy attractive. They are ideal for projecting the professional image you want.
This featured ad is a good example of a standard sponsored ad. Looks the same as any other post on LinkedIn

LINKEDIN TEXTO

01. Text and display ads
LinkedIn text and display ads work much like Google's PPC ads, except that each ad has an image. You will see these ads appear almost everywhere except in news feeds. They will be displayed in users' inboxes as well as on the side and bottom of the LinkedIn homepage.
linkedin-display-ads-image-display
For businesses, LinkedIn targeting is second to none. You can target your ads to the key decision makers you need to close a sale, and you can even target the specific companies you're trying to sell to

LINKEDIN POST PROMO

These are paid ads that you can select at the right time. You choose the budget and the promotion time.

 

We've already mentioned that LinkedIn text ads don't show up in the news feed. If you want to change that, sponsored content is what you're looking for. LinkedIn Sponsored Content works much like Facebook Boosted or Sponsored Posts. You choose which audience you want that post to be shown to, and it will show up in their feed with a small sponsored tag under the title

LINKEDIN CPA

LinkedIn cpa
This is the cost per acquisition, that is, the total cost that you can invest in online advertising to get a user to make a purchase.

LINKEDIN PREMIUM

LinkedIn

You can also opt for LinkedIn premium display advertising if you need a little more space. These are also good opportunities if your digital marketing agency has experience with LinkedIn advertising, and knows exactly what to do to get the best ROI on these ads...

LINKEDIN ANUNCIO PANTALLA

Linkedin 

Since Premium Display ads cost a bit more, you'll need to make sure your targeting is hyper-specific. Premium Display ads will show in full color (like this one from Northeastern) on either the LinkedIn side banners or the long horizontal banners at the top and bottom of the LinkedIn homepage.


LINKEDIN NAVIGATOR

LinkedIn

Since Premium Display ads cost a bit more, you'll need to make sure your targeting is hyper-specific. Premium Display ads will show in full color (like this one from Northeastern) on either the LinkedIn side banners or the long horizontal banners at the top and bottom of the LinkedIn homepage

LINKEDIN INMAIL

Linkedin 
La publicidad InMail es otra de las ofertas de LinkedIn, y es una poderosa herramienta para los B2B que trabajan activamente y se relacionan con otros en la plataforma. Este tipo de anuncio intuitivo de LinkedIn te permite enviar un correo electrónico directamente a cualquiera de los 500 millones de usuarios de LinkedIn 

LINKEDIN INMAIL AD

LinkedIn

These ads look like real emails, giving you a personal touch when it comes to connecting with your target audience. You just have to see this one from LinkedIn itself, which reveals the possibilities of publishing job offers on the platform.

 

LinkedIn InMail ads have a few drawbacks. Your ad can be just about anything you want, but LinkedIn places limits on the number of InMail ads a user can receive: one every 60 days.

 

This is actually good news because it means that when your ad is displayed in someone's InMail inbox, they don't get fatigued by hundreds of InMail ads, and they're more likely to focus on your offer.

LINKEDIN FANS

LinkedIn

If your company is new to LinkedIn and you're hoping to grow your organic follower count, you can also invest in Follow Company ads. Similar to Facebook "like" campaigns, these ads appear in users' news feeds and encourage a targeted audience to follow your business. This USPS Business ad shows what it looks like.

METODOLOGIA LINKEDIN

FASES DE LA ESTRATEGIA LINKEDIN

1

ANALIZAMOS LA SITUACIÓN

We carry out a study of your business according to your objectives, ideal client, competition. From here we analyze the best content strategy and what type of campaigns are the most appropriate according to the profile of the company, final client and budget.

2

ESTRATEGIA DE CAMPAÑA Y CONTENIDOS

We carry out a study of interesting content for published posts, group shares and CPA campaigns with downloads of demos, ebooks, etc... an editorial calendar is created and connected with the rest of the actions in the Linkedin campaigns

3

LANZAMIENTO Y MEDICIÓN

When we create the campaigns and determine the budget, they are activated, controlled on a monthly basis, optimizing each one and we send the client the reports of the results of the campaigns and the results of the contents, interactions, new contacts, etc... with our strategy we get databases of your sector, launching campaigns to the perfect leads and increasing the sales of your company

Agencia experta Linkedin

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