It is not so
long ago that online shops entered our lives. Many were in denial about the
fact that this type of commerce would become vitally important. However, most
of those who have not adapted have lost a lot of customers and growth
opportunities. The same is happening with the metaverse. Those businesses that
are part of one are already receiving their first customers. How does it work
and why is it necessary to enter the metaverse for businesses?
WHAT IS THE
METAVERSE FOR BUSINESSES?
explaining what the metaverse for businesses is, it is necessary to understand
what this digital environment is and what it offers to those who visit it. For
those looking to make a profit, it is not simply a game or entertainment,
although this may be the basis on which customers access services.
is a virtual world in which participants take on the form of an avatar. Through
add-ons and devices, the experience becomes very real for the user, who can
move freely, hold objects, sit and talk with friends, attend a concert and much
more. As he moves around, he can see everything around him, such as advertising
or other avatars. But he can also enter those places to which he is given
When a person
enjoying themselves in the metaverse sees an interesting business, they can go
over to see its shop window, and even have the possibility to interact and ask
for more information, just as they would in real life. Those businesses that
want to attract more customers have properties, such as buildings or premises
that can be entered.
There is no
single metaverse. Some are dedicated exclusively to gaming, while others are
geared towards recreating cities in which to move around and enjoy walking,
shopping, sitting and talking with friends and much more. The most notable
example is Meta, Facebook's virtual world, which promises to become one of the
most important. The variety of functions it is being built with, and the fact
that millions of people are subscribed to one of the social networks that Mark
Zuckerberg controls, makes it the strongest.
But this is not
the only option. There are others that are not only based on the game, but that
allow you to do what you would do in reality, but without physical limitations.
For example, you can take a look at Decentraland or Cryptovoxels, two of the
many that are emerging.
CAN CREATE IN THE METAVERSE
is becoming increasingly crowded. Many people are hooked on its possibilities,
immersing themselves in the immersive experience of moving around a virtual
city where all the possibilities are grouped in the same place. What options
does it create for businesses?
Home-delivered food - why leave the metaverse when hunger strikes? If a home
delivery service is available, the option of creating a restaurant where orders
can be placed is a good option.
- NFTS. NFTs
are becoming increasingly popular. Digital collecting offers the exclusivity of
physical collecting, but with a higher profit margin and the advantage that
collectors do not need space in which to store their acquisitions. Creating and
exhibiting works in a gallery is a good way to generate income.
Concerts in the metaverse have been a reality for some years now. Advertising
in one of these events can give visibility to your business.
- Real estate.
Real estate agencies are already making the most of this technology. Some not
only offer virtual properties. Some have both ways of doing business,
advertising houses in the metaverse or properties in reality. There are even
some that sell the physical house and, if desired, its virtual replica.
Fashion is another of the strong points of the metaverse. As in the previous
case, events are held for the presentation of new seasons or special launches.
But there are also shops where you can buy clothes directly, as in a mixture of
a physical shop and an online shop.