UX son las siglas en inglés de Experiencia de Usuario. Anali

Analyzing how people who visit your website feel is key to increasing your conversion rate. That is, so that more users carry out the action that you have proposed.

The UX consists of what the user thinks, feels or perceives when interacting with your products or services. Basically, it refers to how and why a user uses an object, or interacts with a web or application.

The essence of UX design lies in knowing users well and offering them what they are really looking for. It is vitally important that you are able to understand the needs of your customers and, of course, satisfy them quickly and clearly.

Therefore, a good result will always be the one that offers your target audience what they need at the right time. That is the best way to retain a person.

WHAT INFLUENCES THE USER EXPERIENCE

Different issues, but basically the visit is quick and easy. That it be an intuitive website, that allows you to find what you are looking for in a short time, and that it loads in a few seconds.

We were talking at the beginning about having guests, imagine that you do not attend them well and that you make them feel uncomfortable. Surely they will not want to return and they will also try to leave as soon as possible. The same thing happens with your website, if the user experience is bad, users will quickly leave your page and it is difficult for them to return.

If you want to improve the user experience of your website, we help you to achieve it.

The importance of UX

This user experience is key because it allows people to stay or leave the website, so it has a direct impact on the bounce rate and, of course, on leads and sales. Therefore, it is something that we must take care of, since a minimum error on the web can make the client leave.

What does UX bring to the beginning of the development process?

UX has many advantages, all of them distributed in different phases. To begin with, in the design and conceptualization phases, more precise estimates are achieved, as well as time optimization and cost reduction in corrective maintenance. Likewise, it allows to define the different phases of development of a product in a clearer way.

What does UX provide in the sales phase?

An aesthetically pleasing and easy-to-use design is key to having a higher conversion rate, since this implies that sales will also be higher. In this way, the traffic will grow at the same time that the frequency of purchase will be greater, which will imply a higher rate of attracting new customers together with an increase in market share. All this results in an improvement in competitiveness in all senses.

How does UX influence the use phase?

We are in the final phase, so it is time to assess whether the advantages benefit the user, but also the company. How can we say that the UX has been generally adequate? We will have achieved it if there has been an improvement in efficiency and productivity, as well as if we have increased the satisfaction of the users together with a boom in the gratification on the part of the development teams.

This, in turn, will lead to greater confidence in the system, lower support costs, and lower training and documentation costs. Likewise, this will imply that the ROI will be more beneficial and that we will have known how to hit the key to please the user.

As you can see, UX is of great importance in web pages. For all these reasons, it is necessary that you invest in the design of your website, since this way you will be closer to pleasing your customers and making them buy.

In a UX audit, a global review of the user experience with your service or product is made. It is carried out thanks to the combination of different analysis techniques, such as surveys and questionnaires, as well as expert reviews and even usability tests.

There are different methods to do a UX audit, but they all have a series of steps that are fundamental:

1. We proceed to review the objectives that you want to achieve.

2. The status of conversions is analyzed.

3. Web traffic and the level of user participation are analyzed.

4. Compliance with the different basic UX standards is reviewed.

The audit provides you with a report in which different key variables are analyzed. It is also convenient to do it because it can help you intercept the needs of users and optimize the results of the actions. For this reason, calls to action must be promoted to encourage the achievement of your business objectives.

Eliminating errors will likely lower your bounce rate because customers will stay on the page they visit. It is an opportunity to improve efficiency and productivity.

Some of the main advantages of the audit are the reduction of the development costs of your products, the improvement of people's lives, it increases user loyalty and allows you to improve the credibility of the brand, it increases ROI and, in addition, it helps create highly competitive proposals

Methodology

First of all, we prepare a briefing with your requests to understand the type of design you need. Thus we will proceed to design the different versions, the prototype, web development, the beta version and much more.

Our methodology is simple and is based on designing experiences for users from the user's point of view. In this way, we can connect the customer with the product and offer easier navigation.

We create through user-centered design and knowing their needs. This, in order to achieve your business goals.

We seek that you can interact on your website in a satisfactory way thanks to the visual elements, the information architecture and other key elements. In this way, you can optimize your time and improve sales. And the best thing is that, with a good UX implementation on your website, you will be able to minimize the number of incidents and queries to customer service.

Technique we apply

Once a preliminary investigation has been carried out, we focus on offering a custom design for each client. We also take care of making a personalized programming and a page that loads quickly without the need to use plugins or other tools that can harm the speed of your web page.

We work with the most used CMS in the market to be able to offer you an easy and simple administration. We create custom modules for your website. Before getting down to work, we carry out an audit of keywords, tags, meta tags and everything convenient for Google to be able to find your website.

If necessary, at the UX consultancy we can offer you training so that you are able to manage your website successfully and facilitate your daily work.

In short, we want to be your trusted UX agency and help you develop an effective business strategy. We are an expert agency in digital media with a long history in the sector. You can check the services we can offer you. We will send you a personalized budget.