Virtual reality (AR) is evolving at a dizzying pace. Not long ago, Google complemented its maps with 360° photographs that allowed users to see streets or places as if they were there. The first glasses also appeared, allowing you to watch videos and enter virtual scenarios in which you could look in all directions. Today, thanks to other devices and sensors, it is not only possible to observe what is happening, but also to interact in this environment. How does this technology work? Is it possible to apply it in business?







It is possible to generate a virtual reality by two different means. One is by taking photographs or recordings with a 360° camera, capable of capturing all angles at the same time. The other is to create a virtual environment, like that of video games, but experienced from the inside and not in a two-dimensional reality.


Virtual reality should not be confused with augmented reality (AR). In the latter case, the environments seen are always real, visualised through the camera of a computer or tablet. A 3D image is drawn on this real scenario or characters are displayed, such as letters or numbers, which provide information about measurements, materials, colours, etc.


Thanks to special glasses, virtual reality isolates the user from the physical reality and takes him or her into an alternative experience. In virtual reality, the user has the impression of being inside the place that is being projected. When it is an interactive programme, the user can perform actions and communicate with the avatars of other users. Headsets, gloves with sensors and other similar tools are often included to enhance the sensations.







Businesses can benefit greatly from this tool. For example, real estate agents can show flats to buyers in detail. Browsing through the interior of a property helps the buyer to make a decision more quickly. They have the possibility to walk down corridors, enter rooms, even zoom in to see even the smallest details in a particular room.


Another positive case would be virtual tours. Museums can offer tours to those interested. In this case, it would not be a simple exhibition of photographs, but a tour similar to the real thing. Companies also benefit from this function, showing the inside of their company or factory and enhancing the perception of that particular business.


Another increasingly widespread and interesting application for companies is the virtual realities offered by metaverses. Thousands of people move through them. Having a presence is an original way of offering what customers like. They could find a shop or a company headquarters without leaving home. They would be given the opportunity to walk into a shop and buy clothes or order food in a restaurant and have it physically delivered to their home. Employees could be in the virtual office while they work or go online to give a course or discuss important points in a meeting.


As you can see, the possibilities for virtual reality are endless. If you want to find out more about all that technology has to offer you and your business, contact us. We will talk to you about all the possibilities available to you.)


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