YouTube is one of the channels with the most potential in any project. The consumer does not want to read and wants to see the services or products live, you can reach millions of people with video marketing and those same people direct them to your website.

You may wonder why some businesses similar to yours achieve results that for you at the moment are just a dream. The key is that they use the very tools you have at your fingertips effectively. One of the most important is the ads on YouTube. Do you want to discover how to get the most out of it? Don't miss the following lines.

It is clear that the public is becoming more visual and, in particular, is betting more and more on videos. Therefore, not taking advantage of all the options offered by the most important platform dedicated to this format, which is also the most used search engine after Google, is a mistake that you cannot afford.

Video Marketing is one of the most effective tools of any digital strategy. As its name suggests, it is based on the use of videos to reach your target audience. It encompasses all the pieces that are created regardless of the channel used to broadcast them. Creating quality videos is a lot of work, but as you will see below, it pays off.

Before knowing how to develop the strategy that your business needs, we want to show you what the main advantages of Video Marketing are:

· Product. The video allows better than any other format to show the advantages of your product or service. It will be real for your potential customer.

· Transparency. Videos offer transparency to customers and it is a method that conveys trust.

· Consumer. The consumer is increasingly opting for videos and that is why betting on them will allow you to get closer to users.

· Attractive format. We said that videos are becoming more and more successful and it is logical, since they are easy to see and do not require any type of effort on the part of the users.

· Information. The information that can be communicated through a video is far superior to that transmitted in writing. Not only because a picture is worth a thousand words, but also because you have the audio.

· Viralization. Currently, it is easier to viralize video content than photo content. In fact, social networks like TikTok have grown exponentially in recent years. Instagram, aware of what is happening, bets more on videos every day.

· Positioning. Surely you have noticed that Google searches also offer you video results, so it is a great tool to improve your positioning.

· Impact. The impact achieved with a video on your customers is much higher than that achieved with other formats.

· Traffic. Videos can help you drive quality traffic to your website. In the end it will also serve to increase your sales.

· Affordable. Current technologies allow you to make quality videos without being a professional, so it is an affordable format for most companies.

· Branding. Using video as part of your marketing strategy will allow you to strengthen your brand image.

Start benefiting from all the advantages of Video Marketing for the growth of your business.

1.- Management actions of a YouTube channel

When managing your company's YouTube channel, we don't limit ourselves to uploading the videos you indicate. We also carry out the following actions:

· Optimize the channel periodically. We review the descriptions, enhance the subscription and add links to your website. Each user should know how to find you and where to buy what you offer.

· Enhance the image of your business. The use of corporate colors, making your brand known and remembering what your market niche is is essential for success.

· Review the videos and include a welcome one. We configured the channel to be an easily accessible space of its own. We pay special attention to the thumbnail of each video, as it is an ideal business card that generates more attention in potential clients.

· Propose content. Although creativity is key, the most important trends should not be ignored and they should be followed to publicize your products or services.

 Moderate comments. End users decide if your channel is interesting or not. Reviewing the impact of each video allows us to establish new strategies to continue improving.

· Reshape SEO. Not everything is the title of the video, also its description and keywords influence its impact. Periodic review is infallible to increase the number of visits.

YouTube Ads

You may wonder why some businesses similar to yours achieve results that for you at the moment are just a dream. The key is that they use the very tools you have at your fingertips effectively. One of the most important is the ads on YouTube. Do you want to discover how to get the most out of it? Don't miss the following lines.

What are the advantages of ads on YouTube?

It is clear that the public is becoming more visual and, in particular, is betting more and more on videos. Therefore, not taking advantage of all the options offered by the most important platform dedicated to this format, which is also the most used search engine after Google, is a mistake that you cannot afford.

For all that has been said, pay attention to all the advantages offered by ads on YouTube:

· Segmentation. YouTube Ads is a tool that allows you to segment the users to whom your videos are shown as much as possible. Infinite characteristics can be determined to make them more efficient. In addition, there is a certain type of audience that will be difficult to reach using other means.

· Simplicity. Using YouTube Ads is not too complex, although it will be necessary to create the ads that you want to show to users.

· Investment. You can create a campaign on YouTube with very little budget. Therefore, it is a tool that both large companies and small businesses can take advantage of.

· Budget. Although a large investment is not required, one of the most outstanding aspects of the platform is that you can determine a budget so that you control the investment you make at all times.

· Formats. The tool gives you different formats so you can get the most out of your ads.

· Visibility. YouTube is a platform that allows you to get great visibility for your business, as long as you use it in the right way.

· Sales. By increasing your visibility so will your sales. You will get a great return on your investment.

If you want to start obtaining all these advantages, we will explain how to do it at this link and in the following lines.

We said at the beginning that the difference between your main competitors and your company is that they are making the most of the tools available to them.

YouTube Ads is not a very complicated platform, but to get the most out of it, you have to know how to do it. You don't need to be a marketing expert, our team will show you all the possibilities that YouTube ads have for your business.

The first benefit is that you can show your proposal with images and sound. Each video becomes an invitation to the potential customer to participate and enjoy the benefits of the product or service you are promoting. Your company's message arrives in a direct way and your customers can ask you questions about the item of interest. If the video is liked, it is common for it to be shared in up to 92% of cases.

For a small investment, you can get excellent results on YouTube, a noticeable increase in conversion and profits.